{"id":10374,"date":"2023-04-20T12:46:19","date_gmt":"2023-04-20T12:46:19","guid":{"rendered":"https:\/\/20twentybusinessgrowth.com\/?p=10374"},"modified":"2023-04-26T15:40:48","modified_gmt":"2023-04-26T15:40:48","slug":"strategaeth-frandio-wedii-wneud-yn-syml","status":"publish","type":"post","link":"https:\/\/20twentybusinessgrowth.com\/cy\/strategaeth-frandio-wedii-wneud-yn-syml\/","title":{"rendered":"Strategaeth Frandio Wedi\u2019i Wneud yn Syml &#8211; Sut i Gynyddu Cyrhaeddiad ac Enw Da"},"content":{"rendered":"<p><strong>Gan Dr Marina Hauer, Ymgynghorydd Datblygu Brand yn Stiwdio Apricity a Llefarydd Arbenigol ar y Rhaglen Rheoli Cymorth i Dyfu<\/strong><\/p>\n<p>Nid oes gan y rhan fwyaf o Fusnesau Bach a Chanolig (BBaChau) strategaeth frandio ddiffiniedig. Y rheswm am hyn yw oherwydd bod perchnogion busnesau prysur yn aml yn ei ddiystyru fel rhywbeth mawr, cymhleth a drud. Rhywbeth fyddai ei angen ar Coca-Cola neu&#8217;r BBC.<\/p>\n<p>Clywn y gair \u2018strategaeth\u2019 a gwelwn ddelwedd o Gadfridogion o amgylch bwrdd mapiau anferth. Dychmygwn dudalennau di-rif o ddiagramau, y beth os a\u2019r beth nesaf. Ac yn wir, mae&#8217;n debyg bod y rhan fwyaf o ymgynghorwyr yn atgyfnerthu&#8217;r syniad hwnnw.<\/p>\n<p>A heb ddealltwriaeth glir o fanteision strategaeth frandio, mae&#8217;r rhan fwyaf o berchnogion busnesau bach yn rhedeg eu gweithrediadau ar reddf.<\/p>\n<p>Ond mewn gwirionedd, ni ddylai strategaeth frandio byth fod yn gymhleth. Mae yna ffordd syml iawn o ail-fframio&#8217;r pwnc hwn sy&#8217;n ymddangos yn amwys.<\/p>\n<h2>Enw da a\u2019ch strategaeth frandio<\/h2>\n<p><a href=\"https:\/\/20twentybusinessgrowth.com\/cy\/creating-successful-brand\/\">Mewn erthygl flaenorol<\/a>, buom yn trafod bod brand, yn ei hanfod, yn gyfystyr ag enw da. Dyma\u2019r hyn y mae pobl yn ei ddweud amdanoch pan nad ydych yn yr ystafell, sut y gwnaethoch iddynt deimlo, a\u2019r hyn y maent yn ei gofio ar \u00f4l delio \u00e2 chi.<\/p>\n<p><strong>Mae hyn yn golygu bod strategaeth frandio yn gynllun bwriadol ar gyfer ennill enw da penodol.<\/strong><\/p>\n<p>Yn syml, strategaeth frandio yw:<\/p>\n<ul>\n<li>Penderfynu beth rydych chi eisiau bod yn adnabyddus amdano;<\/li>\n<li>Dadansoddi ble ydych chi ar hyn o bryd; a<\/li>\n<li>Dyfeisio ffyrdd o bontio\u2019r bwlch.<\/li>\n<\/ul>\n<h2>Diffinio eich strategaeth frandio<\/h2>\n<p>Mae diffinio eich strategaeth frandio o fudd i fwy na dim ond eich gwelededd, mae&#8217;n rhychwantu eich busnes cyfan, gan roi buddion lluosog i chi.<\/p>\n<h4>Gwell eglurder (mewnol) \u2013 yn enwedig gyda thimau sy\u2019n tyfu<\/h4>\n<p>Po fwyaf y bydd busnesau a thimau&#8217;n tyfu, y mwyaf hanfodol yw bod yn glir ynghylch yr hyn y mae&#8217;r brand yn ei gynrychioli, yr hyn y mae&#8217;n ei addo i&#8217;ch cwsmeriaid, a sut y gall pawb sy&#8217;n gysylltiedig gyfrannu at lwyddiant y genhadaeth.<\/p>\n<p>Po fwyaf o bobl sy\u2019n canu eich clodydd yn gyhoeddus, y mwyaf o bobl fydd yn clywed amdanoch. Gellir defnyddio&#8217;r eglurder t\u00eem cyfan hwn fel egwyddor arweiniol ar gyfer gwneud penderfyniadau, yn enwedig mewn sefyllfaoedd o newidiadau neu anawsterau annisgwyl.<\/p>\n<p>Mae un o\u2019r astudiaethau achos rwy\u2019n ei defnyddio yn y gweithdy brand rwy\u2019n ei gyflwyno fel rhan o\u2019r cwrs Cymorth i Dyfu yn dangos yn glir sut gall strategaeth frandio sydd wedi\u2019i diffinio\u2019n dda helpu brand i symud mewn i farchnadoedd newydd.<\/p>\n<h4>Gwell eglurder (allanol)<\/h4>\n<p>Heb strategaeth frandio, gall busnes weithredu&#8217;n dda, er bod posibilrwydd y bydd yn edrych ychydig yn ddigyswllt i&#8217;w gwsmeriaid. Gall hyn greu dryswch, ac mae cwsmeriaid sydd wedi drysu fel arfer yn mynd i rywle arall i brynu.<\/p>\n<p>Ond, os oes gan frand eglurder mewnol o ran yr hyn y mae eisiau bod yn adnabyddus amdano, mae\u2019r eglurder hwn yn creu delwedd gyson a phwrpasol i\u2019r rheini sy\u2019n edrych arno o\u2019r tu allan. Mae\u2019r brand yn edrych yn \u2018gyflawn\u2019 ac mae\u2019r cydlyniad hwn yn rhoi synnwyr o ymddiriedaeth a phroffesiynoldeb sy\u2019n gwneud hi\u2019n hawdd i bobl argymell y brand i eraill.<\/p>\n<h4>Cyfeiriad a gweledigaeth fwy eglur<\/h4>\n<p>Mae gweithio tuag at enw da eglur hefyd yn helpu gyda phob math o benderfyniadau:<\/p>\n<ul>\n<li>At bwy <strong>na ddylech<\/strong> anelu hysbysebion oherwydd ni fydd hynny\u2019n eich tywys i\u2019r lle yr hoffech fod.<\/li>\n<li>Beth ddylech chi ei ychwanegu at eich cynhyrchion (neu waredu o\u2019ch cynhyrchion) neu becynnau gwasanaeth.<\/li>\n<li>Sut i siarad \u00e2&#8217;ch cynulleidfa, darpar gwsmeriaid neu gleientiaid.<\/li>\n<li>Eich hunaniaeth gyhoeddus, a beth i\u2019w gefnogi (neu ei wrthwynebu) yn agored.<\/li>\n<li>Ble i ychwanegu fflachiadau bach at eich ymgyrchoedd marchnata neu ddosbarthu.<\/li>\n<li>Sut i wahaniaethu eich hun yn erbyn eich cystadleuwyr, a hyd yn oed beth i&#8217;w godi o ran pris.<\/li>\n<\/ul>\n<p>Ac oherwydd bod y t\u00eem cyfan yn ei gefnogi, gallant gyfrannu syniadau dylanwadol a newidiadau cadarnhaol mewn ffordd naturiol a phwrpasol.<\/p>\n<h4>Mwy o ysbrydoliaeth<\/h4>\n<p>Mantais arall t\u00eem sydd \u00e2 chenhadaeth glir yw croesbeillio gwych o fewnwelediadau, syniadau, cymhelliant ac ysbrydoliaeth. Byddant yn dod o hyd i ffyrdd o swyno eu cwsmeriaid mewn ffyrdd sy&#8217;n ychwanegu at ecwiti&#8217;r brand. Yn ei dro, mae hyn yn arwain at gwsmeriaid hapusach ac aelodau t\u00eem mwy bodlon.<\/p>\n<h4>Gwahaniaethu yn y farchnad<\/h4>\n<p>Mae sefyll allan yn llawer haws pan fyddwch chi&#8217;n gwybod beth rydych chi&#8217;n sefyll drosto. Neu yn erbyn. A chofiwch, mae&#8217;r rhan fwyaf o BBaChau eraill yn gweithredu heb strategaethau brandio.<\/p>\n<p>Byddwch yn synnu pa mor hawdd yw hi i ennill mantais trwy wneud dim mwy nac edrych fel y dewis mwy cyson, mwy dibynadwy, ac felly mwy sicr. Ac mae hyn i gyd yn arwain at dwf wedi&#8217;i dargedu, un rhyngweithiad ar y tro.<\/p>\n<h2>Sut i ddylunio strategaeth frandio ddylanwadol<\/h2>\n<p>Dechreuwch trwy weld pob pwynt cyffwrdd gyda chwsmer fel cyfle i ychwanegu ecwiti brand. Creu profiad da: adio +1. Mae profiadau negyddol neu niwtral yn cyfrif fel -1. Yn naturiol, y nod yw bod yn gyfan gwbl yn y du.<\/p>\n<p>Ar \u00f4l y newid meddylfryd hwn, symudwch ymlaen at y manylion.<\/p>\n<ul>\n<li><strong>Dewis nod sy\u2019n gysylltiedig ag enw da <\/strong>\u2013 os allech chi gael enw da am un peth yn unig, beth fyddai hynny? Yna, dewiswch ddau nod arall sy\u2019n gysylltiedig ag enw da ac sy\u2019n cefnogi \/ ategu\u2019r prif nod.<\/li>\n<li><strong>Archwilio eich brand cyfredol<\/strong>:\n<ul>\n<li>Am beth ydych chi&#8217;n adnabyddus ar hyn o bryd? Efallai y bydd yn rhaid i chi ofyn neu ddefnyddio gwrando cymdeithasol.<\/li>\n<li>Beth ydych chi&#8217;n gwybod eich bod chi&#8217;n ei wneud yn dda?<\/li>\n<li>Pa feysydd o&#8217;ch busnes nad ydynt yn ychwanegu at eich ecwiti brand \u2013 ceisiwch nodi meysydd penodol i&#8217;w gwella (gorau po fwyaf o fanylion), e.e. dylunio cynnyrch \/ gwasanaethau, cyflwyno, gwasanaeth cwsmeriaid, marchnata, gwerthu, ac ymgysylltu \u00e2 gweithwyr.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Dyfeisiwch gynllun <\/strong>ar gyfer pob un o\u2019r meysydd gwelliant a nodwyd, er mwyn sicrhau bod eich dull gweithredu cyfredol yn cyd-fynd yn well \u00e2\u2019ch nodau sy\u2019n gysylltiedig ag enw da.<\/li>\n<\/ul>\n<p>Er y bydd cadw at strategaeth frandio yn arwain at dwf oherwydd y ffaith syml eich bod yn edrych yn fwy &#8216;cyflawn&#8217;, mae&#8217;n g\u00eam o enillion cynyddrannol.<\/p>\n<p>Mae ecwiti brand yn hynod o anodd ei fesur \u2013 ond nid yw hynny&#8217;n golygu nad yw&#8217;n werth ei wneud. Mae rhagamcanion sy\u2019n gysylltiedig ag enw da a theyrngarwch cwsmeriaid yn agwedd allweddol ar brisiadau busnes pan ddaw&#8217;n amser gadael.<\/p>\n<p>Mae\u2019r <a href=\"https:\/\/20twentybusinessgrowth.com\/help-to-grow-management\/\">rhaglen Cymorth i Dyfu<\/a> yn neilltuo dwy sesiwn gyfan i genhadaeth, gwerthoedd a\u2019u pwysigrwydd wrth adeiladu brand, a chyda rheswm da. Mae\u2019n hynod werthfawr i fusnes allu mynegi pam eu bod yn bodoli, pa broblem y maent yn ei datrys yn y byd a pham mae hynny\u2019n bwysig.<\/p>\n<p>Yn y rhaglen <a href=\"https:\/\/20twentybusinessgrowth.com\/help-to-grow-management\/\">Cymorth i Dyfu<\/a>, mae hyn yn arwain at weithdy rhyngweithiol yn wythnos chwech, lle mae cyfranogwyr yn profi\u2019n uniongyrchol yr hyn y mae\u2019n ei gymryd i droi gwerthoedd a chredoau yn feithrin enw da, cyfathrebu busnes strategol.<\/p>\n<div class=\"row\"  id=\"row-1309036664\">\n<a href=\"https:\/\/20twentybusinessgrowth.com\/cy\/20twenty-business-growth-programme-overview\/\" class=\"button alert is-alert is-large\"  >\n\t\t<span>Ein Cyrsiau<\/span>\n\t<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gan Dr Marina Hauer, Ymgynghorydd Datblygu Brand yn Stiwdio Apricity a Llefarydd Arbenigol ar y Rhaglen Rheoli Cymorth i Dyfu Nid oes gan y rhan fwyaf o Fusnesau Bach a Chanolig (BBaChau) strategaeth frandio ddiffiniedig. Y rheswm am hyn yw oherwydd bod perchnogion busnesau prysur yn aml yn ei ddiystyru fel rhywbeth mawr, cymhleth a [&#8230;]\n","protected":false},"author":4,"featured_media":10328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,22,33,39,44],"tags":[],"class_list":["post-10374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cy","category-management-leadership-cy","category-insights-cy","category-marketing-cy","category-help-to-grow-programme-cy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategaeth Frandio Wedi\u2019i Wneud yn Syml<\/title>\n<meta name=\"description\" content=\"Nid oes gan y rhan fwyaf o Fusnesau Bach a Chanolig (BBaChau) strategaeth frandio ddiffiniedig.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/20twentybusinessgrowth.com\/cy\/strategaeth-frandio-wedii-wneud-yn-syml\/\" \/>\n<meta property=\"og:locale\" content=\"cy_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategaeth Frandio Wedi\u2019i Wneud yn Syml\" \/>\n<meta property=\"og:description\" content=\"Nid oes gan y rhan fwyaf o Fusnesau Bach a Chanolig (BBaChau) strategaeth frandio ddiffiniedig.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/20twentybusinessgrowth.com\/cy\/strategaeth-frandio-wedii-wneud-yn-syml\/\" \/>\n<meta property=\"og:site_name\" content=\"20Twenty Leadership &amp; 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